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Rethinking Your Emails to Customers

It’s true that social media and mobile marketing campaigns are, in fact, gaining tons of traction. However, email marketing is not only still relevant—it’s still effective and a popular channel to get ...

New Apps Reduce Typing Frustration On Mobile Platforms

We’ve all been there. We fire off a text to someone before we realize we have either mistyped a word, or the built-in autocorrect features have decided we meant to say something ...

Rebranding Your Business: More Than Just a Name Change

Hundreds of companies have rebranded successfully, and thousands more have not. However, a proper rebranding can make all the difference for a company. In some cases, it can mean more profit, or ...

Listen Your Way to A Successful Business

How well do you actually listen to your customers?  It’s not enough in this day and age to make a decent product, pay for some advertising to attract eyeballs and ship the ...

The Importance of a Strong Employee Handbook

Though many of us take the employee handbook for granted, a well-written and up-to-date handbook is a great tool for both a company and its employees and should be properly maintained and ...

Shadow Tech: The IT Professional’s Worst Nightmare

Nothing can make an IT manager cringe more than the mention of the phrase “Shadow Tech.” In an age when new software and hardware are released every day, it can be quite ...

Three Ways to Make People Pay Attention On Twitter

From a business perspective, Twitter is all about gathering a following. The more people following your account, the larger your potential audience for business, which is what you need to be successful. ...

Choosing the Best of Your “Best Ideas”

If you work in an environment with creative people and they have the room to think for more than ten minutes a day, you’re probably going to see more than your fair ...

Using Pinterest to Expand Your Reach

Pinterest may not seem like it would be a very good business tool. After all, isn’t it more for DIY projects and tasty looking recipes? While those things are definitely prevalent on ...

Three Tips For Giving a More Memorable Presentation

If you’ve ever been to a conference of any sort, you probably know what we’re talking about when we say “boring.” A good number of people give speeches and presentations their best ...

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